DIDIOU是杭州迪笛欧服饰有限公司旗下女装服装品牌，杭州迪笛欧服饰有限公司总部坐落在有着"中国女装之都"之称美丽的西子湖畔---杭州，具15年的自主研发经验。 DIDIOU is a women's clothing brand under Hangzhou Didiou Clothing Co., Ltd. The headquarter of Hangzhou Didiou Clothing Co., Ltd. is located on the shore of the beautiful West Lake, Hangzhou, which is known as "the capital of Chinese women 's clothing ". R & D experience. There are many branches throughout the country, and a large-scale production base has been established in Jiangxi. 以多元化的消费需求为导向，把握时尚脉搏，融东西文化精神，以浪漫的笔调演绎现代都市女性淑女、时尚的浪漫情怀。 Di Diou is guided by diversified consumer needs, grasps the pulse of fashion, blends the spirit of Eastern and Western cultures, and interprets the romantic feelings of modern urban women and ladies with a romantic style.
Brand genes: (brand soul, Scottish bagpipes) free and refined
When the melodious scotch bagpipes float across the beautiful mountains, everything is still as quiet as ever, and the shepherd's huts scattered with stars are dotted with green earth. Here, people seem to forget all the sin and ugliness in the world, only peace A warm, free home ... Scotch bagpipes, it has its joy, it has its briskness, it has its leap ... The most common instrument in Scottish weddings is still the bagpipe. Bagpipes, more often on Scottish carnival shows. Lively, scottish men and women who can sing and dance often play bagpipes and dance cheerfully in the afternoon in a leisure time. At such dances, young men are always choosing their dance partners carefully, and they are also choosing their favorite girls. Beautiful love, perfect marriage, is the symbol of happiness, let them cherish, follow, and passed through the sounds of countless years of musical instruments, passed down from generation to generation.
Di Diou style positioning: (simple, trendy) Zhong Shaoshu
Target audience of Di Diou: (25-38 years old) (heart age 20-45 years old)
迪笛欧 )的人们拥有独特的眼光和自我的时尚追求，她们受过良好的教育，充满自信和优越感。 People who love DIDIUO have a unique vision and self-fashion pursuit. They are well educated, confident and superior. They are pursuing change in dress code, they like adventure, and they are full of passion every day. High-quality life is the ideal they have always yearned for. In dress, they strive for simplicity, personality, atmosphere and high character. Walking on the street is a beautiful landscape.